Tesla wins the race in more affordable among all luxury vehicles like Rolls-Royce, Bentley, Porsche, Lamborghini, Ferrari, and Maserati. Of course, the roster wouldn’t be complete without thinking about Jaguar, Mercedes-Benz, BMW, and Volvo.
Let’s rewind to 2008 when Tesla hit the scene with its first marvel, the Roadster. Since then, Tesla has become synonymous with luxury in the automobile world. Over the past 15 years, they’ve been on a roll, introducing more lavish models like the spacious Model X SUV and the lightning-quick Model S Plaid.
Now, when it comes to luxury automobiles, the electric vehicle trailblazer, Tesla, took the crown in 2022. They sold a jaw-dropping 484,351 units, outshining BMW, the previous year’s champ. BMW secured the second spot with 327,930 luxury vehicles sold, while Mercedes-Benz gracefully landed in third place with 269,510 cars finding new homes. Tesla seems all set to keep its title in 2023, confidently aiming to sell around 500,000 more vehicles this year, pushing toward its ambitious goal of 1.8 million vehicles sold. In the previous year, they managed to roll out 1.31 million vehicles.
Elon Musk just dropped a bombshell by revealing that in 2024, Tesla has not one, not two, but four brand-new cars in the pipeline. That’s right, four! So, buckle up because it looks like the Tesla lineup is about to get even more diverse and thrilling in the coming year. Elon Musk isn’t holding back, and Tesla enthusiasts have a lot to look forward to!
But hold on, because the electric car arena is about to get even more thrilling. Tesla is about to face some healthy competition from none other than Cadillac, the luxury division of General Motors. Cadillac is revving up to introduce new electric models over the next year. Their current lineup includes the 2024 Lyriq compact SUV, priced at a reasonable $58,590. The Lyriq boasts an impressive all-wheel-drive range of 307 miles and a rear-wheel-drive range of 314 miles.
Feeling the heat from Tesla, General Motors decided to shake things up a bit earlier this year. They launched a price reduction campaign to go toe-to-toe with Tesla, BYD, NIO, and other luxury electric car makers in China. The Cadillac Lyriq EV prices got a 14% trim, dropping from about $60,730 to a more competitive $52,443.
So, the stage is set for an electrifying showdown, and Cadillac is stepping up to challenge Tesla with an enticing low-priced entry-level electric vehicle. The luxury car game is evolving, and it’s shaping up to be an exhilarating ride!